Used for communicating directly with consumers, press releases have become effective marketing tools that can be found throughout the Internet on websites, search engine listings or in emails. In the

Podcasting is one of the newest and most unique methods of Internet marketing used to attract customers to products, businesses and services. Through emails, websites and podcast directories, thousan

There are a number of reasons why giving business gifts should form part of your marketing strategy. If you are dubious about the marketing value just think how many hundreds of thousands of often ver

Every time this student of Mary Gersten's, reads her favorite chapter in the Little Green Book, it gives her a stronger connection to her own ideas--Ideas of owning and running her own lucrative home

Everyone knows that without buyers, a product or service, no matter how innovative, will be useless. So where do you find buyers of your products and services? With today’s technology, creating consumer leads is easy. However, building direct mailing lists of targeted buyers is hard. This is where building business leads come in.

You may think you know what a unique selling proposition is but how closely have you examined the concept? It is more than the point of difference that your business, product or company may have. It h

Marketing to customers via mobile phones has come on in leaps and bounds. Finally the mainstream marketers who promote the largest firms in the world have cottoned onto mobile marketing, which is a su

Being in the affiliate marketing business is not that hard now with the internet at your disposable. It is much easier now compared to the days when people have to make use of the telephones and other

I was talking to a veteran marketing consultant the other day and I asked him quite cheekily for his top 10 low cost marketing tips. To my amazement he complied and rattled off the following answer. I

Let us suppose you are looking for an alternative to your regular 9 to 5 job or a way to supplement your income. There are hundreds of work from home opportunities out there once you start looking. Wh